Take the brand to a higher level
The world's digital marketing is onto SEO. If you are not on it, you are definitely missing out on something. It can bring huge amounts of traffic to your website making it recommendable by Google itself. You have everything to gain by trying out this marketing strategy. The brand's recognition and reputation will increase simultaneously because of SEO. The customers already using your product will more than likely recommend it to other prospective customers. This is free marketing for the product as well.
Access to customer data
You need data to decide the level of popularity of the brand. By using SEO, you can use data analytics to study which method works and which will not.
Once you use SEO to gain the top spot in the search engine, you are good to go. As long as the product is good you will have no trouble staying on top.